An example of spin doctoring

I once attended a talk in the Perdana Leadership Foundation back in 2007 where Tun Dr Mahathir Mohamad commented that nowadays politicians employ spin-doctors to do spin doctoring. “I don’t know how to do spin doctoring,” said Dr Mahathir, and he went on to say that when he was prime minister he never applied this method.
When Dr Mahathir said this, Tengku Razaleigh Hamazh, who was in the audience, turned around and looked at me and smiled. Dr Mahathir also stole a glance at me, which prompted many in the audience to also look my way.
I happened to be standing up at that time so I stood out like a sore thumb. Clearly Dr Mahathir aimed that comment at me while Tengku Razaleigh was trying to tell me, “He is talking about you.”
Anyway, for the sake of Dr Mahathir, I will show him an example of a classic piece of spin doctoring. And the piece by Syed Jaymal Zahiid and Rahmah Ghazali, published in Free Malaysia Today, which you can read below, is spin doctoring.
The way to do it is to get armchair political analysts with impressive academic titles in front of their name -- like Professor Shamsul Amri and Ong Kian Ming -- to make a statement and then pass this off as the gospel. Since they are lecturers and professors of universities then no one will question their opinion.
So, if they say that Zaid Ibrahim is going to lead this phantom movement called the Third Force then it must be true. After all, these are big names from so-called leading organisations and universities that don’t appear in the top 100 list.
Now it’s confirmed. Zaid Ibrahim is going to lead the Third Force. Who are those in the Third Force I don’t know, but these armchair analysts do. And I don’t know whether those in the so-called Third Force, if it does exist, want Zaid to lead them, but these people do.
However, since these people have big titles in front of their name then it can only be true.
That is what spin doctoring is. In short, they are lies presented by people with titles in front of their names and which are passed off as the truth. And because of their titles the lies are accepted as true.

sumber asal:
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Raja Petra Kamarudin